They tame pharma supply chain chaos with digital factory and serialization solutions. I make sure the story lands with humans, not just robots and regulators.
Planned and created 80+ SEO-friendly blog posts covering serialization and EMVS, EU FMD and regulatory topics, OEE and digital factory performance, RPA and intelligent automation for pharma, and supply chain digitalization and analytics.
Structured blog content to support key product pages and DSCS themes. Tracked 1.48 million impressions and 6,510 clicks across about 16 months using Search Console data, with average position improvements in the last two months.
Created content and copy for the Digital Supply Chain Summit (DSCS), including landing page and website updates, session and speaker descriptions, and thematic framing around Technology, People and Process.
Built an interactive email campaign concept where the audience votes on which theme matters most, generating engagement and insight into audience priorities. Supported promotion before and after the event through blog snippets and LinkedIn.
Ran the SCW LinkedIn company page for roughly a year, sharing a consistent mix of blog content, white paper snippets, EMVS automation highlights, and DSCS updates and recaps. Helped the page gain more than 2,000 new followers within a year.
Wrote two flagship white papers including a detailed NDC/GTIN white paper covering FDA's proposed NDC format change, impact on GTIN and GS1 barcoding, implications for packaging lines and master data, and recommended actions.
Structured white papers with executive summaries, background and impact analysis, and referenced official FDA and GS1 documents for authority.
Designed a 7-part EMVS automation video series with 2 episodes already created including scripts and descriptions. Developed the core product story for the EMVS Alert Extractor and end-to-end alert management RPA.
Crafted copy around the central outcome: up to 90% of incoming EMVS alerts resolved within seconds, with clean audit trails.
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