I took words like "SB721," "SB326" and "Section 604" and turned them into human-friendly blogs, checklists, webinars and email campaigns that make property owners think "oh, I should probably fix that."
Defined the full content strategy around SB721, SB326, Section 604, EEE inspections, balcony safety, checklists and FAQs for California. Planned and wrote 120+ SEO blog posts, each with keyword targets, metadata, internal links, CTAs and clear next steps for landlords, HOAs and property managers.
Created specialized service content for SB721/SB326 inspections, EEE inspections, E3 inspection services, and Section 604 inspections in San Francisco. Wrote magazine-level articles for apartment associations to position the brand as a trusted authority outside its own website.
Designed the SB721/SB326 Compliance Toolkit as a full lead magnet with 6 core components: compliance checklist PDF, tenant notice template, HOA resolution template, budget sheet, FAQ and legal style guide, and an optional risk quiz.
Planned a dedicated landing page to capture leads and mapped how the toolkit connects with ads, cold email outreach and social posts to become a central funnel asset.
Created and edited multiple service pages and information pages so each major service has a clear, conversion-friendly destination. Built custom HTML landing pages using Cursor for coding and Vercel for deployment, so DrBalcony can run focused campaigns outside of generic site templates.
Ensured all landing pages are mobile-friendly, optimized for speed, and properly tagged for analytics and conversion tracking.
Planned and executed more than 10 live webinars and helped launch over 80 webinar campaigns including live events, replays and follow-up pushes. Topics covered 2025 rental law updates, SB721 and SB326 compliance requirements, Berkeley-specific balcony regulations, and practical guidance for landlords and property managers.
Built a detailed webinar SOP standardizing Eventbrite setup, registration pages, email sequences, social announcements, SMS reminders and follow-up campaigns.
Planned and produced LinkedIn-friendly video content using AI tools such as Google Veo, Sora and others, turning complex balcony law topics into short, digestible clips. Wrote scripts, hooks and overlays that explain SB721/SB326 changes, invite people to webinars, and promote the Compliance Toolkit.
Took ownership of email nurture and broadcast campaigns with an average monthly send volume above 460,000 emails across educational nurture sequences, webinar invitations, compliance update announcements, and newsletter-style roundups.
Wrote and optimized subject lines, preview text and body copy to speak to specific segments such as landlords, HOAs, property managers and tenants. Ensured all emails connect readers back to webinars, toolkits, main service pages and contact forms.
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